Judges will indicate weaknesses and strengths in each category and let editors know why they lost points in a particular category. These categories include the following:
- Scoring Criteria #1: Coverage & Content (30 points)
- How well the publication uses its newsletter for timely reporting/coverage
- How well the publication uses its newsletter for audience-focused reporting/coverage
- Scoring Criteria #2: Writing & Editing (30 points)
- Reporting
- Quality of Writing/Editing
- Headlines
- Captions
- Quick reads
- Scoring Criteria #3: Visual Storytelling – Photography & Art (30 points)
- Quality of visuals in the newsletters
- Scoring Criteria #4: Creativity and Overall Effectiveness (10 points)
- The “intangibles”